Showroom / New York
Brooklyn Showroom
A blue-and-white rug gathers rounded seating into a compact lounge beside a broad window. Pale upholstery sets off the darker chair frames and the layered, metal-edged coffee table. Across the showroom, illuminated bottle niches and a deep blue reception counter repeat the balance of warm surfaces and crisp graphic accents.
Project and imagery from the Elbra archive.
Selected for the John Araujo × ELBRA collection.
Discover ELBRA furnitureA closer reading
A visual reading of imagery from the ELBRA archive.
Seating in conversation
A broad sofa and two low armchairs face a lighter pair of chairs on slender dark frames. The different silhouettes gather around one coffee table and a single rug. This compact arrangement reads as a room within the larger showroom, close to the window.
Materials in layers
The coffee table places two pale surfaces at different heights, separated by folded planes of warm metal. Its restrained colours allow the rug's broken blue stripes to remain prominent. Close views reveal how the smooth tabletop contrasts with the woven upholstery behind it.
Blue beyond the lounge
The blue accent returns at the reception counter, where a glossy angular front meets pale vertical ribs and light from below. Nearby, softly lit arched niches frame the bottles. These changes of shape and finish distinguish the showroom's different areas while keeping a shared palette.